Hello and welcome to Eli & Sar ! I'm excited to share the journey that led me to bring authentic Moroccan argan oil to the UK.

Originally from Morocco, I arrived in the UK in 2014 as a project engineer, drawn by the allure of working in some of the world's largest automotive and aerospace industries. However, amidst the hustle and bustle of my professional life, I found myself yearning to share the beauty secrets of my homeland with a wider audience.

As I navigated the shops and beauty aisles, I was struck by a glaring gap in the market: while many products claimed to contain argan oil, very few offered the genuine article. This realization ignited a passion within me to change the narrative and introduce authentic Moroccan argan oil to the UK.

Drawing on my engineering background, I approached this challenge with methodical precision and a commitment to excellence. I delved deep into the intricacies of argan oil production, ensuring that only the highest quality kernels were selected for cold-pressing. This meticulous process preserves the oil's nutrient-rich properties, resulting in a product that embodies the essence of Moroccan tradition and craftsmanship.

Today, Eli & Sar is the culmination of my engineering acumen and my passion for sharing the treasures of Morocco with the world. Each bottle of our argan oil is a testament to our dedication to quality, authenticity, and ethical sourcing.

Thank you for embarking on this journey with us. I invite you to experience the transformative power of authentic Moroccan argan oil and discover the beauty of Eli & Sar.

Kind regards,

Sara Tawfik
Founder, Eli & Sar Ltd.